Branding / Corporate Design
Peer is a multifaceted company, deeply rooted in the tourism sector. Several sub-brands deliver digital marketing, portal pages for alpine tourism as well as a television channel focused on alpine tourism. Their main clients are hotels and tourist destinations, so the synergies between the different areas should be directly visible through a strong main brand. We were tasked with redesigning the main brand and redefining the brand architecture to organically incorporate all existing products the company offers into a new, redefined visual appearance. We tried to keep the strong and established aspects of the former brand used them to create a recognizable, positive and flexible visual language for the brand. The new logo was derived from a 'Play'-button, which was transformed into a mountain silhouette, representing the core aspects of the brand.