GKN Hydrogen
Strategic Consulting, Brand Development, Activation
GKN Hydrogen ist part of GKN Powder Metallurgy - the world's number one in metal powder solutions. The new business unit GKN Hydrogen started in 2021 and develops and produces modular energy systems. These can be used in micro-grids, emergency back-up power systems or energy conversion plants for housing or in the industrial or transportation sector. We did the initial strategic consulting based on a competitor anlysis and a positioning process including brand strategy, the brand development and content strategy. Based on this strategic development of the brand we started setting up digital touchpoints and the general brand activation. All of these successful outputs relied on the strong common vision we developed together with the GKN Hydrogen team at the outset of the process. Finding a common vision and then helping to bring it to life is what we love about our job.
"The collaboration with zukunvt is really motivating! I am amazed by their methodical approach and by the team's wealth of expertise. Zukunvt is the perfect sparring partner for ambitious and demanding projects - no matter if it's brand development or content strategy."
Susanne Trautmann, GKN Powder Metallurgy
