Strategic Consulting, Brand Development, Activation
GKN Hydrogen ist part of GKN Powder Metallurgy - the world's number one in metal powder solutions. The new business unit GKN Hydrogen started in 2021 and develops and produces modular energy systems. These can be used in micro-grids, emergency back-up power systems or energy conversion plants for housing or in the industrial or transportation sector. We did the initial strategic consulting based on a competitor anlysis and a positioning process including brand strategy, the brand development and content strategy. Based on this strategic development of the brand we started setting up digital touchpoints and the general brand activation. All of these successful outputs relied on the strong common vision we developed together with the GKN Hydrogen team at the outset of the process. Finding a common vision and then helping to bring it to life is what we love about our job.
"The collaboration with zukunvt is really motivating! I am amazed by their methodical approach and by the team's wealth of expertise. Zukunvt is the perfect sparring partner for ambitious and demanding projects - no matter if it's brand development or content strategy."
Susanne Trautmann, GKN Powder Metallurgy
Wayfinding for the new GKN Hydrogen Facility in South Tyrol
Definition & Brand Positioning
GKN Hydrogen is a multination company with offices in Italy, Germany and the United States of America. The company focuses on creating hydrogen storage systems that are green, safe and compact. Their Italian office is located in South Tyrol and they recently opened their new facility in Pfalzen-Falzes. Therefore they needed new wayfinding for these new spaces.
"Our branding and design team worked closely with GKN Hydrogen’s marketing team and the architecture studio KUP ARCH to define the various wayfinding designs so that they could perfectly adhere to the brand positioning and core messages as well as the idea of a collaborative space for a company with a high rate of innovation", says our CEO Viktor Matic.
For GKN Hydrogen, we have been collaborating on various strategic levels for some time now, right down to branding and marketing, the refreshed website, social media, and content creation. Cooperating on all levels and this level of complexity for a company whose mission is to move toward a way with a lower carbon footprint only makes us happy with the collaboration.
Ph KUP - ARCH