IKIGO offers fresh and healthy contemporary asian food like Sushi and Poké Bowls. It operates as a shop-in-shop concept in South Tyrolean MPreis supermarkets. We were tasked to develop a fitting brand, including the naming, which draws attention at the POS without being too flashy in order to fit in with the general MPreis design. Ikigo is easy, healthy and fun asian food for every day. Just pick it up at your local supermarket and enjoy!