The 2019 edition of the „Keine Kompromisse“ campaign tries to prevent alcohol abuse in South Tyrol with a very direct message. A central issue for the campaign was the continuation of the annual campaigns' long term goal: critically challenging the deeply rooted habits of alcohol consumption in South Tyrol. This year's edition wants to tackle this aspect head on in a very placative manner: by transferring the well known warning signs on tobacco products onto alcoholic beverages. We were in charge of the concept development and design of the campaign.
