Südtirol Corporate Brand Refresh
Branding / Design / Brand Management
South Tyrol is a symbiosis of the alpine and the mediterranean, spontaneity and reliability, nature and culture. As a tourist destination and a region of origin for products and services, South Tyrol is in intense competition with neighboring regions and countries. The Corporate Brand Südtirol (South Tyrol) is supposed to support the region's individual brands and companies. We were tasked with developing creative ideas für the brand's visual language as well as its use of typography. The resulting visual language and framework were documented in an extension to the brand manual. This system is being used in all communication materials of the corporate brand, coordinated by IDM Südtirol. We also delivered countless ready-to-use templates and dummy layouts. In addition to the corporate brand we also developed a framework for the use of the initiative's seal of quality (Südtiroler Qualitätszeichen).