Full House for the Impulse Aperitivo we had recently at the zukunvt Studio in Bolzano-Bozen.
What an inspiring evening diving into the Sinus Milieus model and its game-changing role in brand strategy.
Huge thanks to Manfred Tautscher from the SINUS Institute for distilling 40+ years of market research into an eye-opening talk on how tomorrow’s target groups really tick.
Also a big shoutout to our CEO Viktor Matic for sharing deep insights on value-driven segmentation and why understanding lifestyles and mindsets is key to future-ready branding.
📩 Want the quick summary of the talk?
Write us in DM on Instagram or at info@zukunvt.com
Big thanks to Excellent Companies for partnering with us on this event.
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