Think big with LinkedIn. We will lead you through the way to impact and success.

You have wondered at least once whether your LinkedIn profile has been correctly created or how you could better showcase your business on the platform.

You may have also tried creating ads or job offers on LinkedIn but gave up because you didn’t get the desired results.

We can help you to use LinkedIn effectively.
See our service topics below to learn more.

Start the journey with us
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  • B2B Marketing Strategy

    B2B Marketing Strategy

    Like B2C consumers, B2B businesses constantly evolve. To always be ahead of the game, you must have an innovative and agile strategy that allows you to effectively connect, engage, and convert.

    Easy to say, but how to put it into practice?

  • A digital line drawing of a laptop displaying the LinkedIn logo on its screen, with an icon of a person inside a circle above the logo.

    Your LinkedIn profile

    You could use it as a site where people stay updated on your activities and professional experience, but it’s more than that.

    We love to consider a LinkedIn profile a professional landing page that allows you to show who you are, what you stand for, and what you are passionate about.

    Here's where to create and develop your personal brand and boost your visibility, while strengthening your network.

  • A digital illustration of a social media profile page with a smiley face profile picture, a black navigation bar, and a large blue cursor clicking a checkmark button.

    Your Company Page

    The key element to ensure a solid presence of your company on LinkedIn is your Company Page.

    This surely allows you to showcase your services and share corporate updates, but it has a bigger potential to unlock. We look forward to making it happen. Together.

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    LinkedIn Advertising

    While in B2C success relies on reach and frequency, B2B requires focus. You need to find the right people and engage with them effectively. This will elevate your business to the next level.

    LinkedIn advertising is perfect for doing so. Its targeting features allow you to create ads and engage with the right people for your business - the ones in the right roles and industries, with the right decision-making power.

    Getting started is never easy, but we are here to support you.

  • Line drawing of a man in a shirt holding a laptop with the LinkedIn logo, surrounded by icons and graphs representing networking and analytics.

    Employer Branding

    A strong brand allows you to raise awareness and interest in your company as a great place to work.

    Even if you’re not hiring right now, working on your brand reputation can give you a great advantage when new roles are opening up. It surely takes time, but great resources can help you out with this.

  • Line drawing of a hand holding a magnet with social media icons and user profiles emerging from the screen, including like, comment, and smiley face icons.

    Lead Generation

    There are several ways to create a leads pipeline and make it convert.

    Organic research and messaging, Lead Generation ad campaigns, or LinkedIn Sales Navigator? We will help you find the best solution for your business and share best practices to make the most out of it.

  • A line drawing of a man and woman in business attire engaging in conversation, with features indicating positive interaction such as thumbs up, smiley face, and rating signs depicted in a speech bubble above their heads.

    LinkedIn Jobs

    LinkedIn is the world’s largest professional networking site. Every day millions of users connect on the platform to find their next play, making it undeniably the powerhouse for companies to find top talent.

    Depending on your needs, LinkedIn offers several options to showcase vacancies in your company. We can help you find the strategy to bring the right candidates to your door.

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Drive your business to the next level by making it stand out among the decision-makers who matter the most and learn how to effectively communicate with them.

“Having worked as a Marketing Consultant at LinkedIn in Dublin, I could see how powerful this platform can be for business growth. It’s all about making those connections and using the network smartly to amplify your reach among professionals. Their eagerness to learn makes the platform so powerful in B2B marketing.

Thanks to my hands-on experience, I help our clients get the most out of LinkedIn. I love seeing well-implemented strategies unfold in real-time, boost a company’s presence, and open up new opportunities.”
— Silvia Bucciol, LinkedIn Marketing Expert

sb@zukunvt.com
Connect on LinkedIn

Ready to unlock your potential on LinkedIn?

A detailed diagram of a renewable energy hydrogen production facility with solar panels, wind turbines, and hydrogen storage containers.
Laptop displaying a LinkedIn page for GKN Hydrogen, showing the company's logo, a banner with hydrogen storage containers, and tabs for posts and other sections. Next to it, a smartphone screen shows visitor metrics, including page views over time, and visitor demographics for a renewable energy equipment manufacturing industry.

GKN Hydrogen
Case Study

Boosting engagement with an effective communication and advertising strategy.

  • GKN Hydrogen is a pioneer in the development and integration of green hydrogen storage systems. As the company continues to focus on its growth and technological advancement, zukunvt takes care of its online presence and B2B digital strategy. LinkedIn plays a crucial role in it.

    After carefully analysing GKN Hydrogen’s Company Page and competitors’ marketing efforts, zukunvt defined a strategy to improve brand awareness and prospect new clients.

  • The first step of this strategy was identifying GKN Hydrogen’s ideal customers on LinkedIn and understanding how to communicate with them effectively. The chief objective was to engage its audience with relevant and informative content.

    With this goal, zukunvt takes care of the monthly content calendar and weekly organic posts in collaboration with the client. Several types of content are used to test engagement.

  • To increase reach, zukunvt boosts organic posts to different audiences and measures engagement across a variety of metrics.

    Segmenting ads allowed GKN Hydrogen to boost with purpose and gather valuable insights to optimize campaign performance further. Using a combination of job functions, job titles, and seniority in the targeting, we reached the decision-makers in the industries of interest.

    GKN Hydrogen saw outstanding post engagement and website traffic thanks to LinkedIn ads. They performed with CTR and Engagement Rate that are significantly higher than industry benchmarks. This prompted GKN Hydrogen to budget for LinkedIn advertising campaigns in a long-term marketing strategy.

  • As GKN Hydrogen’s sparring partner, zukunvt keeps campaign results monitored and provides the client with continuous reporting.

    By considering the advertising insights, we further developed the advertising strategy by following the 95-5 Rule. While investing in lead-generation efforts addressed to the 5% of people who are “in-market” today, we keep reaching the entire category with brand advertising that resonates with future buyers and thus generates future cash flows.

Bar chart comparing click-through rates of manufacturing industry benchmark and GKN Hydrogen, with GKN Hydrogen showing 166% higher rate than benchmarks.
Bar chart comparing engagement rate of GKN Hydrogen and manufacturing industry benchmark, with GKN Hydrogen 75% higher than benchmarks.

A proven journey to success

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Hello, World!

LinkedIn Essentials

Get started with LinkedIn and position your business online. Identify your ideal customer and shape an effective communication strategy.

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Corporate and Personal Branding

Strengthen your identity while making key players in your company stand out. Attract top talent to support your growth.

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Business Boost

Elevate your business with a comprehensive LinkedIn strategy that aligns with your broader company efforts.