Corporate Design / Campaign Development / Digital Marketing
Globus Mode has four outlets, each in one of South Tyrols biggest cities, and is therefore considered one of the biggest fashion retailers in the region. In 2016 the company decided to a redesign of their brand with zukunvt as their lead agency. During this process we also developed a new claim, 'Fashion for me.' which defines the overall strategy of their future campaigns. Besides the new corporate design, the campaign development and the wording we also worked on a new social media strategy for the company. We also recently reworked their whole digital communications concept. Read more about it here.