Raiffeisen
South Tyrol's most important cooperative banking network.
Alles im Blick.
Campaign Strategy, Art Direction,
Media Planning & Activation
Raiffeisen is South Tyrol's cooperative banking network, rooted in nearly every village in the region and trusted for generations. Its promise has always been proximity: a bank that belongs to its members and stays close to their everyday lives.
As banking moves onto the phone, proximity risks becoming a slogan. The autumn campaign Nähe digital erleben makes it operational again: account in view, banking done, wherever you are, under the claim Alles im Blick.
Starting Point
Closeness used to be an address. Today it is availability. The campaign stays with everyday life and lets banking run alongside it, in scenes every South Tyrolean will recognise:
Alles im Blick: Pasta, Kind & Darlehen.
Alles im Blick: Freunde, Drinks & Überweisung.
Cooking, meeting friends, repaying a loan: life comes first, the account stays in view. The closing line carries the promise: Deine Bank. Immer da wo du bist.
Concept
Campaign Concept
Art Direction, Photo & Video Production
Graphic Design & Adaptations
Media Planning & Launch
Online Banners & Landing Page
Social Media
OOH, Print, Radio & Cinema
Process
Alles im Blick.
Raiffeisen
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The campaign travels where its audience does: posters in Raiffeisen branches and out-of-home across the region, video at Waltherpark Bozen-Bolzano, radio, cinema and print, online banners and social media, all leading to the Raiffeisen Online Banking landing page.
We accompanied the work from concept revision to launch, together with photographer Gerd Eder and the film team at Cinemepic.
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Campaigns speak for a season. An image world speaks every day. Alongside the campaign, Raiffeisen is rebuilding its photo and video database for all branches: one consistent visual language for a network of independent local banks.
The December 2025 shoot took place in the new Raiffeisenkasse Bozen-Bolzano at Obstmarkt, photographed by Manuel Kottersteger and filmed with Cinemepic. We developed the overall concept and story moodboard, and accompanied the production on set, styling support included.
More Info
Raiffeisen
South Tyrol's most important cooperative banking network.
Wenn's um dich geht. Quando si tratta di te.
Campaign Strategy, Art Direction,
Content & Social Media
Starting Point
& Concept
With the It's about you campaign, the brand positions itself as the trusted partner for young adults aged 18 to 25 in the moments that matter most.
Built around a single key message — It's about you — the campaign moves the relationship from selling to standing alongside. Raiffeisen is by your side, whether it's about your first salary, your next trip, or your first home. It's there for the things that matter now and the ones still to come. Simply, when it's about you.
Wenn's um dich und dein nächstes Kapitel geht.
Wenn's um dich und dein Traumauto geht.
Wenn's um dich und deine eigenen vier Wände geht.
Wenn's um dich und deine Familienplanung geht.
Wenn's um dich und deinen nächsten Trip geht.
It's about you.
Wenn's um dich und dein nächstes Kapitel geht. Wenn's um dich und dein Traumauto geht. Wenn's um dich und deine eigenen vier Wände geht. Wenn's um dich und deine Familienplanung geht. Wenn's um dich und deinen nächsten Trip geht. It's about you.
Market Research & Gen Z Audience Strategy
Campaign Strategy and Positioning
Creative Concept and Claim Development
Art Direction and Key Visual Design
Photo and Film Production
Out-of-Home, Print & Merchandise Concept
Social Media Strategy (Instagram, TikTok, YouTube)
Content Creation and Copywriting
Project Coordination and Partner Management
Process
As campaign lead, zukunvt built the strategy to reach an audience most banks talk past. Together with the Raiffeisen team, we defined the positioning, the audience, and the channel mix, then developed the creative concept: a versatile brand campaign rather than a product push. The tone is direct and personal: a conversation on equal footing, authentic and genuine. And the idea is built to last. Today it speaks to events, lifestyle, freedom, and self-fulfilment; later it grows into family, home, security, and trust.
We oversaw full production for both image and video content and shaped the key messaging across three languages: German, Italian and English. We then translated the concept into out-of-home, social media posts, events, and merchandise while keeping a recognisable line at the core of every touchpoint.
Beyond the creative, we coordinated the project end-to-end, aligning partners and the client team. The result combines closeness, humanity, and modernity — values that sit naturally alongside Raiffeisen's own.
The campaign
Client: Raiffeisenverband Südtirol
Photography: Gerd Eder
Film: Cinemepic & Maramo Films
Thank You
Hair & Make Up: Tanja Schuster
Styling / Creative support: Nadia Tschenett
Casting & Models: SP Models
Locations: Hotel Bar Figl, Unibz, Fritz Market Bulthaup, Museion, Skatepark Platza, Ahoi! Minigolf, Bar Meta.
Extended zukunvt Team: Stefan Kalvoda