Cosmic Crisp®

Part of VOG/VIP

Your heavenly feel good moment.
Lead Agency, Brand Development, Event Design and Realization, Digital Storytelling

The Cosmic Crisp® apple, a perfect blend of Honeycrisp and Enterprise, offers an exceptionally crisp texture, balanced sweetness, and a juicy bite. Its deep red skin, speckled with bright white lenticels, resembles a galaxy of stars—hence the name Cosmic. Grown in Southtyrol’s ideal climate, it delivers outstanding quality all year round.

Its remarkable taste paired with a new strategy elevates the Cosmic Crisp® into a symbol of everyday indulgence. Beyond an ordinary apple, it transforms simple moments—whether a quick snack, a creative recipe, or a refreshing break—into something heavenly. By positioning the Cosmic Crisp® as a daily delight, available 365 days a year, this approach invites consumers to savor life's little pleasures with a touch of cosmic magic.

Starting Point

Process

s the Lead Agency for Cosmic Crisp®, we elaborated a comprehensive strategy to establish a strong, engaging brand presence across diverse markets and touchpoints over the years. We led the Art Direction and Concept Development for the brand’s website, creating an interactive platform that fosters community engagement while showcasing the apple’s unique qualities through storytelling, visuals, and immersive experiences.

In addition, we managed the brand’s digital channels, ensuring consistent messaging and a dynamic global presence. Our efforts included leading the concept and production of a video at Balloon-Festivals in Spain, Italy, and Germany, which helped elevate brand awareness. We also developed a Merchandise Strategy, including Art Direction, and an Event Strategy tailored for the Italian, Spanish, and German markets.

Beyond creative execution, we coordinate the project, ensuring smooth collaboration across teams and positioning Cosmic Crisp® as a premium apple brand. Agile project management, supported by digital tools and regular client check-ins, is key to maintaining seamless progress and strong alignment throughout.

  1. Market Research & Strategic Analysis

  2. Communication Strategy

  3. Digital Presence Optimization and Strategy

  4. Website Concept and Art Direction

  5. Promotional Video Creative Direction

  6. Merchandise Concept and Design

  7. Hero Event Strategy, Planning and Execution

  8. Social Media Strategy and Management

  9. Content Creation, Graphic Design and Copywriting

Website Concept and Art Direction

Event concept development for all three main markets, content creation and execution

Planetarium Berlin and Mondschein Bozen

Merchandise Concept and Design

Management of the entire process, including design and overseeing production execution.

Social Media Managment,
Strategy & Content Creation

Content Creation Balloon-Festivals in
Spain, Italy & Germany

In collaboration with Michael Schweigkofler & Stefanie Aichner

Behind the Scenes

Behind the Scenes

Thank You

VOG Team: Hannes Tauber, Lisa Augschöll, Melanie Plattner
VIP Team: Benjamin Laimer, Barbara Gamper

Video: Michael Schweigkofler, Stefanie Aichner, Max Goggi
Extended zukunvt Team: Stefan Kalvoda, Alexis Wing, Max Goggi
Website Development: glueglue (special thanks to Fabian Niederkofler)
Models: Adriana Vitieri, Álvaro Portolés Llorens, Francesca dell Acqua, Merlin Bruhn
Event execution: 2nightlab
Merchandise: Daniel Tocca

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