Useful ways to use AI for Digital Marketers
AI can save up to 343 hours per week, and 75% of the value that AI could deliver falls across four key areas: customer operations, marketing & sales, software engineering, and R&D*.
For digital marketers, integrating AI can be a game-changer across several core functions.
1. Write, code, predict
Large language models do not "think" but instead predict. Every piece of content, code, or communication is generated by forecasting the next best word based on large datasets. This ability enables rapid content creation, quick technical drafts, and more efficient communication across teams.
Example: A digital marketing team uses ChatGPT to generate Google Ads copy, email marketing sequences, and landing page content within minutes, cutting down the time spent on content creation by half.
2. Generate visuals from text
AI tools like Adobe Firefly, Recraft, and Leonardo.AI allow digital marketers to generate high-quality visuals from a simple text prompt. These tools create designs, layouts, or advertising assets quickly and efficiently, without the need for complex software or professional design skills.
Example: A marketing team uses Leonardo.AI to create banner ads and promotional graphics for Google Ads campaigns, saving both time and design costs.
3. Edit and produce video at scale
With video generation tools such as Runway, Pika Labs, and OpenAI’s video models, marketers can create short, impactful video clips from simple text prompts or images. This technology is advancing rapidly, providing marketers with the ability to generate high-quality promotional videos in seconds.
Example: A digital marketing team uses Runway to generate 10-second video ads for a new Google Ads campaign, optimizing them for display networks with minimal effort.
4. Speak without speaking
Speech generation tools like ElevenLabs, Descript, and WondercraftAI enable marketers to transform text into natural-sounding voiceovers in various languages. This is ideal for tutorials, product demos, or global content scaling.
Example: A digital marketing team uses WondercraftAI to generate voiceovers for their product explainer videos, based on pre-written scripts, without the need for voice recording.
Applicable across every marketing function
Whether it's summarizing, analyzing, creating, contextualizing, or localizing content, AI is flexible and adaptable. It allows marketers to achieve multiple objectives with maximum efficiency.
Do you believe AI could help you scale your marketing efforts and unlock new possibilities for your team?
Contact marketing@zukunvt.com for a tailored analysis.
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Sources
* Economic Potential of Generative AI, McKinsey, 2023