For us summer often brings a slower pace.
This year it brought a lot of movement.

New people joined. New partnerships formed. Ideas flowed—from South Tyrol to the global hospitality scene—constantly reshaping the way we think and create. What ties it all together? A steady commitment to meaningful growth.

Events & Collaboration

Whether it's a workshop or a research-driven gathering, we treat every event as a space for sharing knowledge and aligning individual visions.

This spring, we hosted a SINUS x zukunvt session together with Excellent Companies, diving into how social milieus shape strategic decisions, supported by Manfred Tautscher from SINUS Institute in Vienna.

If you missed it, revisit our latest journal entries:
→ Shifting the Focus: What Your Audience Believes
→ Decoding Tomorrow’s Target Groups with Sinus-Milieus®
We’ll be back on September 23 with a new edition.

In May, we joined → BEAM 2025 – Hospitality Gamechanger Summit, which marked our third year as development partner and brand ambassador. Thanks to Thomas Mur, Martin Luible and Verena Festi. See you at the next one.

This year, we are also deepening our collaboration with Global Forum Südtirol. Save the date: September 12, 2025, with the central theme "Truths?" – What is true, what is false? The truth seems to be in the midst of its worst crisis.
All details can be found on our → newly developed website, as well as in our joint "Fokus Südtirol Interviews" supplement in the Südtiroler Wirtschaftszeitung on August 22, 2025.

Channel Strategies & Digital Ecosystems

From hospitality businesses to institutional partners, we support clients in developing consistent, platform-specific strategies.

Recent projects include:
→ HGV, South Tyrol’s hospitality association
→ Castellanum, part of the Forbes Properties Network
→ A co-hosted a LinkedIn workshop in May for the "Frauen in Führung – Donne Leader" program, led by Silvia Bucciol and Johanna Pichler for the Autonomous Province of Bolzano-Bozen.

Culture & Balance

Three agency experiences reminded us again why culture and wellbeing matter:

We kicked things off with a special cooking session for Arno’s birthday, enjoying delicious food and wine, thanks to our friend and sommelier, Gregor.
Next, a few weeks ago, we had a hands-on Schüttelbrot workshop at Hurtig in Bolzano-Bozen, embracing local culinary traditions. Finally, we visited our new client Mochi, where Japanese flavors meet Bolzano's stunning rooftop at Falkensteiner Hotels.

After a lot of indulging, balance calls for some exercise. Thankfully we’re also working with Virgin Active Health Club, opening soon at WaltherPark.

This year, we welcomed two new additions to our team: Kristina, the project management wizard and Lorenzo, our new intern focused on content and AI tools.

At the same time, we say goodbye (and thank you so much for all the hard work) to Johanna from the design team — who is off to Canada for a new chapter in life. You’ll be missed.

Closing Tracks

Have a good summer, we hope we'll see you recharged after a well-deserved break. Ours will last from 11th to the 15th of August.

As always, we end with our ongoing playlist & podcast picks—curated with ff magazine and friends from South Tyrol. Find them → online and in print, every first Thursday of the month.

See you soon,
the zukunvt team

Quiet moments reveal who’s really building

For us summer often brings a slower pace.This year it brought a lot of movement.

Events & Collaboration

Channel Strategies & Digital Ecosystems

Culture & Balance

Closing Tracks

From the soul of the Dolomites to the flavours of Japan

zukunvt

For us summer often brings a slower pace.
This year it brought a lot of movement.