Shifting the Focus: Understanding What Your Audience Truly Believes

In today's marketing world, it's no longer about demographics—it's about values and aspirations. As Viktor Matic, Managing Director at zukunvt, put it: “You are not anymore asking the customer who they are, but you're asking them what do they believe in, what do they seek in nowadays environments.”

The Sinus-Milieus® models provide a powerful framework to understand these deeper motivations, helping brands connect with their audiences on a more authentic level.

Want to explore how this approach can reshape your brand strategy? Try here.
👉 Reach us at marketing@zukunvt.com