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People ask AI for answers, but your brand is not in them. Consumers actively use ChatGPT, Claude, or Gemini, but your website is not cited, and the recommendation goes to a competitor. It happens quietly, and you don't perceive it. It all starts with
"From 1 to 10, how much would you like to work with us again?" We put that question to our clients last year. The answer stopped us: 9.1. We still have our suspicions about the missing 0.9 (an infiltrator, most likely 🙂). Areas to improve
Paid got more expensive. Organic got more powerful. The brands that win in 2026 don't choose between them. They use organic to build credibility, then put budget behind what already works. Swipe through to see the data, the framework, and why "j
@cosmic.crisp.europe's event calender took off in March in collaboration with Zeiss Großplanetarium Berlin, and it took off from there. 👉 A spectacular event at the Zeiss-Großplanetarium, where a star in the Big Dipper now carries the
Gamification isn't new. It's a $19 billion market with 70% of Global 2000 companies already using it. Yet 80% of implementations fail. The difference? Treating it as a strategy, not a trend. Surface-level badges won't build loyalty. Behavioural desig
A year with @raiffeisensuedtirol looks like this: an autumn campaign, a winter shoot, a summer for the next generation. "Nähe digital erleben" took banking where life happens: pasta on the stove, friends & drinks, the account alwa
A pause this week, for our mid-year team gathering. The challenges keep changing, as they tend to in a world that moves quickly. We prefer to meet them with optimism, with the expertise we have built together, and with the curiosity to keep learning
How many times have you read a hate comment and scrolled past? It happens to all of us: it feels like background noise, something that always concerns someone else. The person on the receiving end, though, can't scroll past: they carry it to school,

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