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Gamification isn't new. It's a $19 billion market with 70% of Global 2000 companies already using it. Yet 80% of implementations fail. The difference? Treating it as a strategy, not a trend. Surface-level badges won't build loyalty. Behavioural desig
A year with @raiffeisensuedtirol looks like this: an autumn campaign, a winter shoot, a summer for the next generation. "Nähe digital erleben" took banking where life happens: pasta on the stove, friends & drinks, the account alwa
A pause this week, for our mid-year team gathering. The challenges keep changing, as they tend to in a world that moves quickly. We prefer to meet them with optimism, with the expertise we have built together, and with the curiosity to keep learning
How many times have you read a hate comment and scrolled past? It happens to all of us: it feels like background noise, something that always concerns someone else. The person on the receiving end, though, can't scroll past: they carry it to school,
Behind every save and every share is a person who found your post worth keeping. Those are the people who shape where your content goes next. Instagram notices them, groups you with the audiences that genuinely respond, and opens your reach a little
@marlenesfashioncafe in Schenna-Scena has been one for years: a boutique, a café, a lifestyle spot. Which raises the only strategic question that matters: what holds them together? That's what we've been working on with @joachim_pre and his t
@teseo.lm ist freier Journalist und lebt zwischen Bozen und Berlin. Für NZZ, Geo und die taz berichtet er aus aller Welt, häufig aus dem Nahen Osten. Von jeder Reise bleibt etwas, das in keinem Artikel steht: ein Lied, aufgeschnappt in dem

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