Cantina Girlan Brand Development
Brand Strategy & Development / Positioning / Design
Cantina Girlan was founded in 1923 in an ancient farmstead from the XVI century. The walls, steeped in ancient tradition, and the labyrinthine corridors of the cellar harbour the secrets of state-of-the-art winemaking technology and hold the ideal conditions for ageing the wines. Cantina Girlan's strengths lie in highlighting the region's historic grape varieties and creating wines with pronounced character by closely observing natural cycles and processes. We were tasked with redefining the strategic direction and positioning of the brand Cantina Girlan, and to subsequently create a new brand identity including a new corporate design and a subtle logo redesign.