Alta Badia umbrella brand
Brand Architecture / Corporate Redesign / Graphic design
Alta Badia Brand coordinates all communications of the Alta Badia destination brand, as well as its diverse sub-brands like Maratona dles Dolomites, Gran Risa Ski World Cup & Movimënt. The purpose of the redesign and extension of the corporate design of the umbrella brand Alta Badia was to create a recognizable and defined ruleset for all these brands so they could be visually incorporated into the larger family of Alta Badia. This ruleset had to be very flexible to accomodate all the individual sub-brands requirements without weakening their specific brand identities. We built the new corporate design along the lines of Alta Badia's 'Moments' concept, which has the region's rich diversity of experiences at the core of its communications. By visualizing this 'Moments' idea in the shape of a 'Moments-diamond', we were able to incorporate the diversely designed sub-brands organically into the visual language of Alta Badia.