Social Media Campaign & Content Production
Client: Südtiroler Speck Consortium / Speck Alto Adige IGP
Client goals: The campaign is designed to increase the number of followers on social media channels and generate reach and impressions. The campaign is also intended to raise money for a charitable purpose.
Strategy: Social media marketing through the planning and communication of an online competition with charity character.
The #Speckchallenge is a social media campaign designed to generate attention for the channels of Speck Alto Adige IGP and attract long-term followers. Furthermore, South Tyrolean Bacon should be highlighted as an important food and luxury food in times of crisis.