Corporate Design / Graphic Design / Communications
Man’s fascination with mountains has been unbroken as long as anyone can remember. LUMEN gives this fascination a photographic home: located at the summit of the region Kronplatz (in South Tyrol), 1.800 square metres are dedicated to mountain photography. Spanning four floors LUMEN offers the possibility to experience the history of mountain photography from its beginnings until the present as well as displaying the art of mountain-photographers from all over the world. We were tasked with creating a corporate design around the existing logo (by Frei & Zeit) the overall exhibition graphic design as well as defining and implementing the print & digital communications strategy. Architecture by Gerhard Mahlknecht, exhibition design by GiòForma, gastronomic concept of AlpiNN Food Space & Restaurant by Norbert Niederkofler.
"I see mountains glow far away"